Sometimes you get it right. Really right. That's what happened when I had the courage to say "yes" to taking Kiwanis' brand message into unchartered territory
Category: Branding
Dream. Prepare. Succeed.
The best way to tell a nonprofit's story is directly through the people actually impacted by the nonprofit.* One of my favorite jobs in my career was working as the Director of Marketing & Communications for The Indianapolis Neighborhood Housing Partnership (INHP). INHP is an incredible nonprofit that helps low- and moderate-income families learn how … Continue reading Dream. Prepare. Succeed.
The Formula
When I returned to Kiwanis International in 2013 as Chief Comms Officer, a small volunteer committee was working with the Membership Department on a new member drive/club building initiative. Right out the shoot, I was told there was a problem: The committee wasn't happy with the creative direction of the initiative's look/feel and the sub-brand … Continue reading The Formula
